Marketing Strategist & Global Technology Evangelist

Blogs

 USC/Annenberg Study Confirms Value of Layout to Memory and Reading Speed of Articles

BODY: "Eyetracking points the way to effective news article design" is a story in the Online Journalism Review of the Annenberg Center for Communications at USC.

Featured finding #1: Rewrite + reformat = remember Writing (or rewriting) a story to meet an ideal format (may require reformatting) improved the reader's reading speed and retention of the information.

Featured finding #2: Precise and relevant editing = successful design

 Performance Implications of Whole Disk Encryption

Recently, the InfoWarrior list sent me a notice of Seagate announcing a hard disk that offers full-time, whole disk encryption.  For the right need, this seems a solid product that will perform better than software encryption. Here (2nd URL) is another article on that device.

I've always been concerned with rapid response time, so the current rush to encryption may cause it to be overused, with negative performance implications for most users.

 Attrition.org Data Loss Archive and Database (DLDOS) should scare anyone

Breaches of personal privacy and information loss are well documented and archived at Attrition.org Data Loss Archive and Database (DLDOS) at http://attrition.org/dataloss/. I mentioned this in a recent post, but it deserves its own.

http://attrition.org/dataloss/

 Dodgeball.com MoSoSo Mobile Social Software

Dodgeball.com is in the Mobile Social Software (MoSoSo) space. This seems useful and easy to use. It is within Google's stable of applications, so it recognized my Google account and asked permission to use that account and log me right in. There certainly need to be clean ways to mix mobile voice telephony with the Web. This mix, of mobile phone, Web, and community can bypass existing niche players. One comment is that this application, unlike many attempts at user-generated content, rewards users (with utility) for creating online content.

 Fake News Presents A Hazard To Reputations Of Clients & News Sources

PR allows the spokesperson to take a position on industry issues or announce news. The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news." Ultimately, undermining the value of news sources - making readers or viewers question the validity of news - is bad for advertisers, spokespersons, and the media outlets that use fake news. So far, these questions have arisen only over video news releases.

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013