A weblog about PR, sales, marketing, social media, writing, and life
Jim does digital marketing and runs a logistics PR agency
Bio: Guy from Earth. Global Technology Evangelist, Executive, Manager, Strategist, Writer, Engineer, & Deal-Maker. Dangerously Technical. Early Adopter. Advocate for Good.
Location: Earth, often near Atlanta
Social Profile: Creator of opportunities and customers. Board member, executive, CEO. speaker, technology evangelist, manager, strategist, deal-maker, sales, marketing, BD, writer, engineer, speaker, industries, offerings, doer, cheerleader, proponent, advocate, and enabler of multi-cultural, multi-national teams. Early adopter. Fun-lover.
M1PR, Inc. d/b/a MediaFirst PR – Atlanta: A national Tech PR firm and Logistics PR Agency, delivering interviews, press releases, blog posts, awards, speaking, and lead generation. His PR firm establishes market awareness and venture positioning for clients that lead them to success and profitable exit via merger, IPO, or acquisition.
In PR, he and his firm publicize and sell to tech companies and helps them raise venture funding or be acquired by a private equity firm. Companies acquiring or investing in his clients include Akamai, HP, Symantec, GE, TI, Logility, and many others. Three clients achieved venture exit in 2016.
Boards of Directors: Non-profit and for-profit board member
Executive: Founder/CEO of M1PR, Inc. The firm has morphed from sales (mercenary sales) and marketing to marketing and media relations. Initially, the firm served the telecommunications and utility industries with consulting, sales, and marketing in GIS, mapping, and infrastructure data. Over the years, the firm served many technology industries because of the principals’ experience in engineering and software. Today, we find the confluence of optimization, software, and cloud computing led us to expertise and a niche in supply chain and logistics.
CEO: Jim’s focus is the alignment of his agency’s business activities with the strategic intent of its clients. Internally, his concerns are the firm’s strategy, process, execution, finance, and quality. His business experience provides Jim with a deep understanding of how high technology affects business trends, how to position a client’s high technology solutions, and why it matters to the audience.
Speaker & Technology Evangelist: He is an effective speaker to worldwide audiences of executives and functional managers.
Manager: Mr. Caruso is a manager of marketing, sales, and functional areas with a global record of achievement identifying key decision-makers and leading multi-national teams to sales, partnerships, and press coverage. He has managed multi-national, multi-cultural, and cross-functional teams.
Strategist: Logistics Strategist, Supply Chain Strategist, Venture Valuation Strategist, Logistics Strategy, Supply Chain Strategy, Venture Valuation Strategy
Deal-Maker: He successfully conceived, structured, and won complex, profitable deals totaling hundreds of millions of dollars. In the creation of these deals, he constructed pricing and terms that met corporate expectations for gross profit margin, international risk and payment, manufacturing lead time, and delivery schedule. He represented his employer in deal discussions with global alliance partners and was granted deal-specific signature authority for up to US$300,000,000.
Sales: Global account and technology sales. Wins customer loyalty and the ability to beat the competition through effective listening, technical knowledge, and radically innovative deal structure. Establishes effective relationships at all levels of an organization.
Marketing: Communicates value propositions phrased in the authentic terminology and language of the audience.
Business Development: He managed direct sales and alliance partnerships that won deals across the global telecommunications industry in Australia, Belgium, China, Finland, France, India, Japan, Korea, New Zealand, Philippines, Sweden, and Thailand.
PR Strategist & PR Counselor: Jim Caruso aids private technology ventures in creating awareness in their niche, which shows how their firm is firing on all cylinders with a compelling value proposition, talented management team, large growing market, and an ability to execute. His firm’s tactics expand audiences, generate leads, attract investors, and solidify success. Clients select MediaFirst when looking for growth, funding, IPO, acquisition, and exit.
Engineer: Experience in development, product, manufacturing, and production engineering. Ability to formulate a go-to-market strategy make him effective in project engineering, the product development lifecycle, and release to market on time at target cost.
Technologies & Industries: Logistics, Supply Chain, Engineering, Manufacturing, and Chemicals; Convergence of voice, video, and data; Telecoms including wireline, wireless, Internet, and cable; Media, new media /digital media, and media relations; and Information Technology (IT) Computing, Software , Microprocessors, Information Security (infosec), and the Internet of Things (IoT). Experience in selling and marketing of hardware, software, and services.
Doer: Strategy, Media Relations, Marketing Automation, Content Marketing, Writing, Social Media, Winning Awards, Public Speaking, Technology Evaluation & Implementation, Website Building, SEO Fixing, Brand & Product Positioning, Lead Generation, and Quality. Finance and financial controls
Experience: He has work experience, formal education, and training in technology, engineering, speaking, product development, and product release lifecycles.
Linktree: linktr.ee/jimcaruso I’m using linktree for my Instagram link because it allows me to have several links from my profile to websites or a web page that helps my followers (and the audience).
Enjoys: Coaching, refereeing, or playing lacrosse, soccer, and rugby. Craft brewery and distillery tours. Enjoys speedy, networks and W3C-compliant websites. Travel, near or far. Interested in the semantic web, social media, blogging, CMS/blog engines, quality, and everything tech.
Cheerleader and supporter of family, friends, and colleagues.
A Proponent of the Open Web, transparency, and liberty.
Advocate for good.