Monthly Archives: September 2009

Tie PR Strategy Directly To Tactics For Best Results

One method for attaining higher quality results, is a PR process that embeds strategy within the tactical documentation for the client. MediaFirst identifies the desired, future positioning for a client. This is a view of how the client firm wishes … Continue reading

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Social Media Merging Online Reputation, Personal & Business

The online craze that is social media or social networking is creating a greater overlap between an individual’s personal and business reputations. For most of us, this phenomenon is most evident from Facebook. Facebook is now the largest of the … Continue reading

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Clients’ Top Ten Requested Traits

This is a list of the top traits for our media relations team members by our clients. These traits have won us praise over many years: 1. Communicate well with me 2. Be competent and experienced, in technology and business … Continue reading

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Awareness Is The First Step In Customer Creation (Sales)

“Customer Creation” is the lifeblood and purpose of any business, according to management guru, Peter Drucker. One view of the sales cycle is that Awareness is the first step in the multi-step process of Awareness ~> Knowledge ~> Selling ~> … Continue reading

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Lead The Social Media Charge

 For Today’s Business Professional, LinkedIn + Facebook + Twitter Matter Most Businesses and individuals increasingly see the value in online social media for industry connections or introductions and clearly for employment opportunities. Beyond these are company branding, business reputation management, … Continue reading

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