Yes, I bought an Apple TV the day it was announced. It's installed and operational. The packaging is consistent with Apple's nice design, set-up is simple, menu and navigation straight-forward, and viewing/listening is a great experience. Watching 320×240 formatted video on a large-screen, HDTV set is surprisingly satisfying. There is a lot of syncing to do, via ethernet cable and/or Airport wireless connection. In fact, I just ordered an Airport extreme for wireless access to the AppleTV, but I wired via ethernet for the moment. I can synch any of the video, audio, or photo content stored within the Apple applications iTunes and iPhoto. The default is not to sync it all, so I changed the setting to all in the preferences. So far, I've tried out music, music video, television show, and movie content. After all the content is synced, I'll blog again.