Marketing Strategist & Global Technology Evangelist
Marketing, PR, Social Media & Websites for Lead Generation

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013

Wow, the Term "Inbound Marketing" has Taken Off

If you look at the chart that I embedded below, the term "Inbound Marketing" has taken off in comparison to other internet marketing terms and hot industry terms.

Battle is over content + ad revenue, not bandwidth

Comcast (trying to buy NBC Universal) and Time-Warner use cable as a low-cost way to distribute content. This is a battle over content, disguised as a dispute over bandwidth. ISPs (network operators) that own content attempt to guide subscribers to a "walled garden" of content that they provide, which is easy to do on the cable television side. The question is whether a Cable Modem (or DSL or WiMax) subscriber's agreement with their cable (network) operator permits that subscriber to use the bandwidth any way the subscriber desires, which would essentially turn cable companies (and other network operators) into "common carriers" that have no control over traffic (no ability to give preference to one type or source of traffic over another).

Normal, social behavior is to lend books, music, etc.

Amazon To Allow Book Lending On The Kindle
It is simply normal, social behavior to lend your friends books, music, or whatever. In addition, this lending can drive viral acceptance, adoption and even purchase of the music, book, etc. Restrictions (e.g., DRM) that go against normal human behavior, also inhibiting viral, social awareness of books and music is just bad business. Bravo to Amazon for figuring this out.
/via Shashdot.org

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013