Marketing Strategist & Global Technology Evangelist

 Complexity causes half of product returns?

BODY: This article, reported by Reuters and the San Jose Mercury News' Good Morning Silicon Valley, was most interesting for the cause. The origin of most flaws was in the first phase of the product design process (product or requirements definition). This supports my conviction that, as Euripides said, "a bad beginning makes a bad ending." Elke den Ouden reported the results in her thesis at the Technical University of Eindhoven, The Netherlands. From Reuters:

URL: http://today.reuters.com/news/newsArticle.aspx?type=oddlyEnoughNews&storyID=2006-03-07T125820Z_01_L06746423_RTRUKOC_0_US-COMPLEXITY-PRODUCTRETURNS.xml&archived=False

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013